Outright winner
The headline market, and the one where patience pays. On the eve of matchday one Paddy Power had PSG at 5/2 (3.50), with Bayern, Barcelona and Arsenal at 6/1 (7.00) and Manchester City, Liverpool and Manchester United the next three in line. A 5/2 price implies roughly a 29% chance, which feels about right for a side going for three in a row. Our angle: the 6/1 group is where the interest lies, and Arsenal, beaten finalists with a winning start and a strong squad, are our pick of that bunch.
To finish in the top eight
This is where we think the sharpest value sits. A top-eight finish means skipping the February play-off, and it's driven by goal difference as much as points. Look for clubs with a kind-looking set of opponents who are capable of running up scores. Liverpool's October run and Villa's two home games stand out, while Sporting CP, 3-1 winners over Galatasaray, look a decent outsider.
To win the league phase
A different question from the outright. The team that tops the 36-club table still has to come through four knockout rounds, so a side can win this market and fall in the round of 16. It rewards consistency and big home wins, which makes Bayern a natural fit.
Top goalscorer
Kylian Mbappé and Harry Kane headed the top-scorer betting before a ball was kicked, and it's hard to argue with either. If you want a bigger price, look for a striker at a strong club whose draw is heavy on pot 3 and pot 4 opposition: eight games is a short race, and a couple of hat-tricks against the minnows can win it.
Match bets and handicaps
This is the week-to-week edge. Home sides were dominant on matchday one, Asian handicaps protect you when a favourite only scrapes through, and English clubs with a big Premier League game at the weekend may rotate. Check the team news before you commit.
The basics never change: decimal odds of 7.00 are the same as 6/1 and imply a 14.3% chance. If you rate a team's chances higher than the price suggests, that's a value bet. If not, leave it.