He's scored in four straight, so he's a cert for a fifth. Forty years of research says the hot hand is real, it's small, and punters pay far too much for it.
Read moreFour legs in, one to go, and the ticket dies again. It isn't bad luck: it's the maths of a compounding bookmaker edge, plus a brain that can't resist a near-miss.
Read moreThat glowing green button is built to be hard to resist. Here's the psychology behind cash-out, the maths it hides, and the few times taking the money really is the smart call.
Read moreFour losses in a row and a voice saying you're due. Here's why chasing losses feels so rational, what the research shows and the limits that stop it costing you.
Read moreYou know your team inside out, so backing them must be an edge, right? The research says loyalty is a leak. Here's why fans overbet their side and how to stop it.
Read moreYour brain is quietly picking your bets for you. How confirmation bias works, what it costs you, and the simple checks sharp bettors use to beat it.
Read moreFive losses in a row doesn't mean a win is coming. Why "due for a win" thinking costs bettors money, what the maths really says and how to bet without it.
Read moreThe favourite-longshot bias quietly drains football bettors' stakes. Discover why underdogs feel so tempting and how to overcome the trap.
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