A 1mm call in a Wimbledon final started it. Now cameras and code draw offside lines in the Premier League, and the same tracking data feeds the prices you bet at.
Read moreEvery week a 'supercomputer' picks the champions. There's no room-sized machine, just a clever, simple model you could run on a laptop, and once you understand it you can bet smarter.
Read moreAston Villa took 65 points on chances worth 51. Hot streaks cool, cold ones thaw, and the market doesn't always price it in. Here's how to spot a run that won't last.
Read moreArsenal's Özil did 86% of the work on a goal that went down as Kolašinac's assist. Here is how Expected Threat spots the chance creators the stat sheet misses.
Read moreHow possession value models (VAEP, EPV, OBV, xT) credit the actions goals and assists miss, and what that means for your betting.
Read moreScorelines can lie, shot quality doesn't. Here's how expected goals can help you spot value in totals, BTTS, handicaps and match-result markets.
Read moreA practical guide to building a sports betting model, from Poisson and Elo to xG, value betting and honest backtesting.
Read moreBayern scored 122, Serie A averaged just 2.43 goals a game and Getafe still finished seventh. A league-by-league guide to where the value hides in Spain, Italy and Germany.
Read moreWhy the smart angles sit either side of Over 2.5: how to pick matches for Over 1.5 and Under 3.5, use xG and Poisson, and stake sensibly.
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