How we make money

TipsterCompetition is free to use. Our tips, previews, live scores and reviews cost you nothing, so it is fair to ask how the site is paid for. This page answers that plainly.

Last reviewed: 5 November 2026.

Many bookmaker and casino links on the site are affiliate links. If you click one and then sign up or deposit, the operator may pay us a commission. It costs you nothing extra, and the offer you get is never worse than the operator's standard offer. Sometimes it is better, because we can secure exclusive deals for our readers.

How you can recognise them:

• Links to operators go through our own tracking links, and they open in a new tab.
• They are marked as sponsored in the page code, which is how search engines expect paid links to be identified.
• Review pages carry a clear call to action for the offer, so a promotional link is never disguised as something else.

Not every brand we cover is a partner, and we review brands we have no deal with in exactly the same way.

We also sell advertising space. Adverts are labelled and sit apart from our editorial content. They come from advertising networks and from direct advertisers. An advert on the page is never an endorsement, and an advertiser has no influence on tips, previews, reviews or scores.

• It does not change a tip. Our tipsters are automated prediction models that work from match data, with bets recorded at real bookmaker odds at the time and sealed.
• It does not change a score. Reviews are scored against the published criteria and a commission cannot raise one.
• It does not change a ranking or the order in which we list brands.
• It does not remove a negative. If something about an operator matters to readers, it stays in the review.

• We never sell tips, and we never charge for access to our predictions.
• We never take payment for a score, a rating or a ranking.
• We never accept payment to delete, hide or amend a result. No bet is ever deleted, win or lose.
• We never present paid content as independent editorial content.
• We never target under-18s.

You should know the commercial relationships behind what you read. Our editorial policy explains how we keep those relationships away from the editorial process. If you think we have fallen short of anything on this page, please tell us through Corrections and feedback.

Betting should be entertainment, never a way to earn an income. You must be 18 or over, and you should only stake what you can comfortably afford to lose. Free, confidential support is listed on our responsible gambling page.