Juventus: History, Trophies, Allianz Stadium and the Old Lady's Rise and Falls

Juventus is Latin for "youth". Italy calls them la Vecchia Signora, the Old Lady. You won't find a better contradiction in football. They're also la Fidanzata d'Italia, "Italy's Sweetheart", as well as I Bianconeri and Le Zebre, and whichever name you use, nobody in Italian football ignores them.

The trophy count tells you why. Juventus hold the record for Italian league titles with 36, and they've added 15 Coppa Italia wins and 9 Supercoppa Italiana trophies. They were the first club to win all three major UEFA competitions. They've also been through a stadium disaster, a match-rigging scandal that sent them to Serie B and a false-accounting case that cost them points as recently as 2023.

This is the club's 129th season and their 20th in a row in the top flight. Seven weeks in, Spalletti's side sit seventh in Serie A on 10 points, with a trip to high-flying Cagliari up next on Matchday 6. We'll run through the Juventus history first (trophies, ground, scandals and all), then get to the current squad and the markets we like.

It started with a group of students from the Massimo d'Azeglio lyceum in Turin, brothers Eugenio and Enrico Canfari among them. The founding date usually given is 1 November 1897, and the first meeting was held in the back room of the Canfaris' bicycle workshop at 42 Corso Re Umberto. Sport-Club Juventus became Foot-Ball Club Juventus in 1899.

They first played in pink and black. The black-and-white stripes came in 1901/02, borrowed from Notts County. Their first league match, on 11 March 1900, was a 1-0 defeat to Torinese, and the first league title arrived in 1905, won at the Velodrome Umberto I.

Then, a year later, the club split in two. President Alfred Dick walked out with a group of players and formed FBC Torino, and Turin got the Derby della Mole out of it.

The family firm

Edoardo Agnelli, vice-president of FIAT, became club president in 1923. The Agnelli family have owned Juventus ever since and now hold the club through Exor N.V. A century-plus under one family is almost unheard of in modern football.

The money worked fast. Juventus won five titles on the bounce from 1931 to 1935, and four of their players (Raimundo Orsi, Luigi Bertolini, Giovanni Ferrari and Luis Monti) formed the core of Italy's 1934 World Cup-winning side. As of 2022, no club could count more World Cup winners among its players than Juventus, with 27.

Here's the haul, at home and in Europe.

Competition	Titles
Serie A	36 (record)
Coppa Italia	15
Supercoppa Italiana	9
European Cup / Champions League	2
UEFA Cup / Europa League	3
Cup Winners' Cup	1
UEFA Super Cup	2
Intercontinental Cup	2
Intertoto Cup	1

The gold stars on the shirt have their own story. In 1961 Juventus became the first Italian club to win ten league titles, which made them the first to wear a gold star. Title number 20 came in 1984 and brought a second star, and no other Italian club had two at that point.

Thirty-six, officially

The FIGC's official record says 36. That doesn't settle the argument. Juventus won two more titles on the pitch that were taken away after Calciopoli: the 2004/05 title was revoked and left unassigned, and the 2005/06 title was stripped and given to Inter, who had finished third.

That second call still causes rows. The 2005/06 championship was never part of the investigation, and handing it to Inter has been disputed ever since. Ask in Turin and you'll get one number, ask in Milan and you'll get another. Our Inter Milan history guide tells it from the Nerazzurri side.

Juventus history moves in dynasties. Each had its own heroes, and each ended with a rebuild.

Charles, Sivori and Boniperti

The late 1950s belonged to the Trio Magico: Welsh centre-forward John Charles, Omar Sivori and Giampiero Boniperti. Together they won the league and cup in 1959/60, the club's first double. Boniperti retired in 1961 with 182 goals in all competitions, a club record that stood for 45 years.

Trapattoni's clean sweep

Giovanni Trapattoni built the team that conquered Europe. He won six league titles across the 1970s and 80s, plus the 1976/77 UEFA Cup (the club's first major European trophy), the 1983/84 Cup Winners' Cup and the 1984/85 European Cup. That made Juventus the first club to win all three major UEFA competitions. Add the 1985 Intercontinental Cup and they became the first European club to sweep the lot internationally. Roberto Bettega, Franco Causio, José Altafini and Gaetano Scirea were the stars of the 1970s side.

Lippi's 1990s

Marcello Lippi delivered five league titles and the 1996 Champions League, and took Juventus to three Champions League finals in a row from 1996 to 1998. The 1999 Intertoto Cup completed the full set: Juventus had won every UEFA men's club competition, a distinction that stood until the first Conference League final in 2022 added a new trophy to the list.

Nine in a row

And then the modern machine. Juventus won a record nine consecutive Serie A titles from 2011/12 to 2019/20, reaching two more Champions League finals along the way. For a decade, betting against them in Serie A was a mug's game.

At home they've been close to untouchable. Europe is where the heartbreak lives: two European Cups won, seven finals lost. For the other side of Italy's European story, our AC Milan history guide covers the Rossoneri's big nights.

Season	Opponent	Result
1972/73	Ajax	Lost 0-1
1982/83	Hamburger SV	Lost 0-1
1984/85	Liverpool	Won 1-0
1995/96	Ajax	1-1, won 4-2 on penalties
1996/97	Borussia Dortmund	Lost 1-3
1997/98	Real Madrid	Lost 0-1
2002/03	Milan	0-0, lost 2-3 on penalties

Two further Champions League finals were lost during the nine-in-a-row years.

Alessandro Del Piero owns the club's European records with 130 UEFA appearances and 54 goals. Trapattoni is still their most successful coach in Europe, with six trophies. Their biggest European wins all finished 7-0: Lechia Gdansk in the 1983/84 Cup Winners' Cup, Valur in the 1986/87 European Cup and Olympiacos in the 2003/04 Champions League.

Heysel, 1985

The first European Cup came on the worst night in the club's history. On 29 May 1985, before the final against Liverpool at the Heysel Stadium in Brussels, Juventus supporters fleeing an attack by Liverpool fans were crushed against a wall that then collapsed. Thirty-nine people died, most of them Italian Juventus fans, and around 600 were injured.

The match was played and Juventus won 1-0, but nobody remembers the score without the 39. English clubs were banned from European competition until 1990/91, Liverpool for longer. Fourteen Liverpool supporters were convicted of manslaughter, and so was Belgian police captain Johan Mahieu, who had been in charge of security. The blame fell on a crumbling stadium, poor policing and hooliganism.

Two scandals in twenty years. Both hurt Juventus badly, and they came back from both.

The summer of 2006

Calciopoli broke in May 2006. Wiretaps from an investigation linked to GEA World suggested that general manager Luciano Moggi and chief executive Antonio Giraudo had influenced referee appointments during 2004/05. Milan, Lazio, Fiorentina, Arezzo and Reggina were dragged in as well. The Juventus board resigned on 11 May, Moggi quit after the club won the 2005/06 title on 14 May, and the share price roughly halved between 9 and 19 May.

The sporting punishment was savage: the 2004/05 title revoked, the 2005/06 title handed to Inter and relegation to Serie B. If you want to know how the game tries to stop this happening now, read our guide to how betting integrity units catch match-fixers.

A season in Serie B

Juventus began 2006/07, their first ever Serie B season, on minus nine points, reduced from an original 30. Fabio Capello left for Real Madrid and Didier Deschamps came in. Fabio Cannavaro and Emerson followed Capello to Madrid, Lilian Thuram and Gianluca Zambrotta went to Barcelona, and Patrick Vieira and Zlatan Ibrahimovic joined Inter.

Plenty of stars stayed, though. Gianluigi Buffon, Giorgio Chiellini, Pavel Nedved, David Trezeguet, Mauro Camoranesi and Del Piero all turned out in Serie B, and Del Piero scored 20 league goals. The first point came in a 1-1 draw at Rimini on 9 September 2006, home games were played at the Stadio Olimpico di Torino, and Juventus won the division and went straight back up. Inter, meanwhile, were left as the only Italian club never to have been relegated.

The plusvalenze case

The second scandal was about the books, not the referees. Turin prosecutors opened a false-accounting investigation, and the entire Juventus board resigned in November 2022. In January 2023 the club was docked 15 points over its transfer dealings, and several former directors were banned, ex-president Andrea Agnelli among them.

That penalty was suspended on appeal in April and sent back for a fresh hearing. On 22 May 2023 the FIGC appeals court settled on a 10-point deduction for false accounting, which knocked Juventus from second to seventh at the time. Seven former directors, Nedved included, were cleared. Agnelli and three others lost their appeals.

The Juventus ground sits where the Stadio delle Alpi used to be. That one was built for Italia '90 to hold about 67,000, but average crowds only filled around a third of it. Juventus bought it from the city in 2002, moved to the Stadio Olimpico di Torino for the meantime, and started building in June 2009.

The new stadium cost €155 million and opened on 8 September 2011 with a 1-1 friendly against Notts County, the club that gave Juventus their stripes. Luca Toni scored the first goal. Three days later Stephan Lichtsteiner got the first competitive goal there, against Parma. It was Italy's first modern club-owned stadium, and it has carried the Allianz Stadium name under a sponsorship deal since July 2017.

A real fortress

Capacity is about 41,500, and the record crowd is 41,676 against Fiorentina on 17 May 2026. Juventus lost just three of their first 100 league matches there, which is about as clear a home advantage as you'll find. The ground has also hosted the 2014 Europa League final, the 2021 Nations League Finals and the 2022 Women's Champions League final. You'll find it at Corso Gaetano Scirea 50, in the Vallette district.

The crowds haven't dropped off this season. The 1-1 draw with Milan on 6 September pulled in 41,577, and the league average so far is 40,733.

Sixth place in Serie A in 2025/26 means Europa League football this season, not the Champions League. Inter are the champions, having wrapped up their 21st title on 3 May 2026. Spalletti arrived in the autumn of 2025 and went unbeaten in his first six matches. This is his first full season in charge, with Manuel Locatelli wearing the armband.

Pos	Team	P	GD	Pts
1	Roma	5	+11	13
2	Inter Milan	5	+7	13
3	Lazio	5	+5	13
4	Cagliari	5	+3	12
5	AC Milan	5	+6	11
6	Frosinone	5	+5	10
7	Juventus	5	+4	10
8	Como	5	+3	10

Serie A top eight after five matches, as it stood on 10 October 2026 before Matchday 6.

The results

Juventus opened with a 1-0 win at promoted Frosinone and followed it with a 2-0 home win over Parma. Milan held them 1-1 in Turin, then came a 3-2 defeat at Sassuolo, their only league loss so far. Since then they've beaten NEC Nijmegen 5-0 in their Europa League opener and Atalanta 2-0 at home. That's eight league goals for and four against, and every home game has been won apart from the Milan draw. Bremer, Nico Gonzalez and Edon Zhegrova have two goals each in all competitions.

The summer rebuild

It was a busy window. Randal Kolo Muani came in from PSG for €41.2m plus add-ons, 19-year-old Kerim Alajbegovic arrived from Bayer Leverkusen for €32m and Jhon Lucumi joined from Bologna. Jeff Ekhator signed from Genoa and Zeki Celik came from Roma on a free, while Guglielmo Vicario and Pape Matar Sarr joined on loan from Tottenham and Nick Woltemade on loan from Newcastle. Heading out, Dusan Vlahovic left for Besiktas on a free, Jonathan David went on loan to Atletico Madrid and Loïs Openda on loan to Lyon.

Every market going is available on a Juventus game. These are the ones we'd focus on this season.

Title, top four and top six

Roma, Inter and Lazio are level on 13 points, three clear of Juventus. Our European leagues 2026/27 title betting preview covers the races across Europe's big leagues. For Juventus specifically, top four is the market that fits this squad best right now. It's a realistic target after finishing sixth last season, and a far likelier landing spot than the title for a side already three points off the pace.

Match markets

When Juventus are favourites, the straight win can be a short price. Double chance (win or draw) and draw no bet (stake back if it's a draw) take some risk out of an away trip, while the Asian handicap gets you a better price at home.

Asian handicap on Juventus

At -0.5, Juventus simply have to win, by any margin. At -1.0, a win by two or more means your bet wins, a one-goal win gets your stake back, and a draw or defeat loses it.

Spotting the margin

Every price has the bookmaker's margin built in, and it's easy to find. Take a made-up three-way market with the home side at 2.00, the draw at 3.40 and the away win at 4.00:

Home  1 / 2.00 = 50.0%
Draw  1 / 3.40 = 29.4%
Away  1 / 4.00 = 25.0%
Total          = 104.4%  (margin about 4.4%)

The closer that total is to 100%, the fairer the market. Checking a few bookmakers before a big Juventus game is the easiest edge you'll get.

Goalscorers

Kolo Muani has 10 goals in 25 Juventus appearances, about one every two and a half games. Kenan Yildiz, the No.10, has 27 in 132. Bremer has 14 in 125 from centre-back and two already this season, which makes him worth a look in the scorer markets.

• Top four over the title. Three points off the top after five games, with a new-look squad still bedding in. The top-four market reflects where Juventus are better than the outright does.
• Back them at the Allianz. Three home league games, two wins, one goal conceded, plus a 5-0 in Europe. Home handicaps are where we'd be looking.
• Respect Cagliari. Four wins from five and only two goals conceded make Matchday 6 a proper test. Double chance or draw no bet is the safer route, and with just seven goals in Cagliari's five games, we lean towards the unders.
• Kolo Muani anytime. A goal every two and a half games for the club is a strong rate for the No.9.
• Bremer at a bigger price. Centre-backs go off long in goalscorer markets, and this one already has two this season.
• Be patient in the Europa League. The 5-0 opener shows the gap against smaller sides. Hunt handicap value in those mismatches rather than taking a short-priced outright this early.

Set your stakes before each weekend and stick to them, whatever kind of form the Old Lady is in.

• AC Milan: the Rossoneri legacy and history
• Inter Milan: history, trophies and the San Siro
• European leagues 2026/27 title betting preview
• Europa League and Conference League 2026/27 betting guide
• Match-fixing: how betting integrity units catch fixers

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